Social Media Strategist
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Blog

Social Media marketing, strategy and professional development blog for Jon-Stephen Stansel, a social media strategist living in Austin, Texas.

Stop Using Acronyms and Jargon and Keep It Simple, Stupid.

Confession: I work closely to help market campus programs, but when asked what the acronyms that make up their names stand for, I couldn’t tell you. In addition, higher ed is filled with terms jargon that baffle me…and I have Master’s in English.

And I am a high ed lifer. I’m committed to the field. I haven’t just drunk the Kool-aid of higher ed, I’ve chugged it. So believe me when I tell you that in higher ed, we have a problem with unnecessary acronyms and jargon. Okay, I don’t want to call anyone out specifically. So here are some examples I’ve made up. But, trust me. They aren’t that far off from ones I’ve actually seen.

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Snapchat Doesn’t Care About Your Branding Standards…and That’s Okay.

So, you’ve spent hours creating a Snapchat Geofilter for your school. You’ve made sure it fits all of your branding guidelines, gotten approval from your creative director, maybe even shown it to a few higher-ups at the university who’ve heard that Snapchat is the “in” thing right now. You carefully write up a description, map out your geofence, and holding your breath you submit the filter to Snapchat. A few days later, you get the dreaded rejection email. But no big deal right? Snapchat rejects filters all the time. You’ll make some changes and try again. But then you see it. There’s a new filter on your campus. You didn’t design it…you don’t know who did. The colors are off, the typeface isn’t one of those on your approved list. It’s not a bad filter, it’s just not quite right. How did Snapchat approve this filter but not yours?

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