Social Media Strategist
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Blog

Social Media marketing, strategy and professional development blog for Jon-Stephen Stansel, a social media strategist living in Austin, Texas.

What Social Media Superhero are You?

Being a social media manager requires a wide array of skills. You must have focus, understand and absorb a constant stream of information, predict future trends, be on call 24/7, handle crisis situations...basically you have to have super powers. As we gear up for the onslaught of superhero movies the summer blockbuster season would bring, I thought it would be fun to ask, "What social media superhero are you?" Here are a few options:

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Spotting Talent: Social Media Pro or Poser?

There are a lot of folks out claiming to be social media experts and not a lot of them are truly qualified. Simply being on social media does not make one an expert. So when hiring a social media manager, how do you separate the pros from the posers? Having been on several social media hiring committees and being the subject of several interviews myself, here a few questions I find helpful in searching for true social media professionals. 

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Farewell YikYak: The Devil You Know

I first heard about YikYak from the very social media saavy university police department when I was working at the University of Central Arkansas. Since then, it became a part of my daily tasks to check into YikYak for possible threats and other issues that might occur on campus. I cringed every time I opened it, knowing that I was about to read some pretty vile stuff. So when I heard last week that the anonymous location based social network so popular on college campuses was going away for good, I was surprised to find myself a bit sad to see it go. Despite all that was horrible about it, it did have its advantages.

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The Power of Mise-En-Place

Walk into any professional kitchen and you’ll see the power of “mise-en-place” in full effect. Translated into “everything in its place,” it is the concept by which professional chefs organize their work spaces and work flows. It’s a way of organizing spaces in the most effective way so all your tools are exactly where you need them when you need them. But, beyond that it has expanded into a philosophy of life. If your workspace is organized, the rest will follow.

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Instagram Stories Deserve Their Own Content.

When Instagram released their “Stories” feature there was quite an uproar of thievery followed by a sigh of praise. Yes, Instagram totally ripped off Snapchat, but they also made it their own and made it better.

For social media marketers, it can be frustrating when a new feature like this is released. It’s another thing you have to create content for in order to stay competitive. You can hardly blame social media marketers when they simply choose to import their Snapchat story over to Instagram and have two identical stories in two different social networks. After all, a lot of your Instagram audience doesn’t follow you on Snapchat. Right?

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Stop Using Acronyms and Jargon and Keep It Simple, Stupid.

Confession: I work closely to help market campus programs, but when asked what the acronyms that make up their names stand for, I couldn’t tell you. In addition, higher ed is filled with terms jargon that baffle me…and I have Master’s in English.

And I am a high ed lifer. I’m committed to the field. I haven’t just drunk the Kool-aid of higher ed, I’ve chugged it. So believe me when I tell you that in higher ed, we have a problem with unnecessary acronyms and jargon. Okay, I don’t want to call anyone out specifically. So here are some examples I’ve made up. But, trust me. They aren’t that far off from ones I’ve actually seen.

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Snapchat Doesn’t Care About Your Branding Standards…and That’s Okay.

So, you’ve spent hours creating a Snapchat Geofilter for your school. You’ve made sure it fits all of your branding guidelines, gotten approval from your creative director, maybe even shown it to a few higher-ups at the university who’ve heard that Snapchat is the “in” thing right now. You carefully write up a description, map out your geofence, and holding your breath you submit the filter to Snapchat. A few days later, you get the dreaded rejection email. But no big deal right? Snapchat rejects filters all the time. You’ll make some changes and try again. But then you see it. There’s a new filter on your campus. You didn’t design it…you don’t know who did. The colors are off, the typeface isn’t one of those on your approved list. It’s not a bad filter, it’s just not quite right. How did Snapchat approve this filter but not yours?

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