Social Media Strategist
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Blog

Social Media marketing, strategy and professional development blog for Jon-Stephen Stansel, a social media strategist living in Austin, Texas.

Posts tagged college
The GIF That Keeps on Giving

GIFs are the lingua franca of Twitter. They can express complex ideas and emotions that can’t fit into a Tweet, create humor and levity, or add a personal touch to a reply. In higher education, we use them constantly to congratulate students when they’ve just been accepted, share the excitement of the school year starting, or wish students luck on final exams.

However, GIFs are not without their problems.

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Farewell YikYak: The Devil You Know

I first heard about YikYak from the very social media saavy university police department when I was working at the University of Central Arkansas. Since then, it became a part of my daily tasks to check into YikYak for possible threats and other issues that might occur on campus. I cringed every time I opened it, knowing that I was about to read some pretty vile stuff. So when I heard last week that the anonymous location based social network so popular on college campuses was going away for good, I was surprised to find myself a bit sad to see it go. Despite all that was horrible about it, it did have its advantages.

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Stop Using Acronyms and Jargon and Keep It Simple, Stupid.

Confession: I work closely to help market campus programs, but when asked what the acronyms that make up their names stand for, I couldn’t tell you. In addition, higher ed is filled with terms jargon that baffle me…and I have Master’s in English.

And I am a high ed lifer. I’m committed to the field. I haven’t just drunk the Kool-aid of higher ed, I’ve chugged it. So believe me when I tell you that in higher ed, we have a problem with unnecessary acronyms and jargon. Okay, I don’t want to call anyone out specifically. So here are some examples I’ve made up. But, trust me. They aren’t that far off from ones I’ve actually seen.

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