Social Media Strategist
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Blog

Social Media marketing, strategy and professional development blog for Jon-Stephen Stansel, a social media strategist living in Austin, Texas.

Posts tagged digital marketing
The GIF That Keeps on Giving

GIFs are the lingua franca of Twitter. They can express complex ideas and emotions that can’t fit into a Tweet, create humor and levity, or add a personal touch to a reply. In higher education, we use them constantly to congratulate students when they’ve just been accepted, share the excitement of the school year starting, or wish students luck on final exams.

However, GIFs are not without their problems.

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"Good Enough for Social Media" Isn't Good Enough

I’ve heard it said a thousand times. “It’s not perfect, but it’s good enough for social.”

This is often said when reviewing sub-par content that has no other place to go. Or maybe it’s said after taking an out of focus photo on the fly at an event before Tweeting it out to thousands of uninterested followers. The sad fact is a lot of people think that there is a low bar for content posted to social media. However, this is far from the truth as social media has matured and the quality of content from brands and media outlets has increased rapidly and dramatically. Blurry cell phone photos and shaky videos no longer cut it.

Social media is the voice of your brand, so why would you settle for anything less than excellent?

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