Social Media Strategist
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Blog

Social Media marketing, strategy and professional development blog for Jon-Stephen Stansel, a social media strategist living in Austin, Texas.

Posts tagged work
Connect and Create with Andrew Cassel

When he’s not working behind the scenes for local theatre productions, sampling craft beers, or making GIFs, Andrew Cassel is the social media content strategist behind the University of Alaska Fairbanks’s intensely engaging social media accounts. He approaches his work with an unparalleled enthusiasm that is absolutely contagious. I recently asked him about how he manages his day-to-day work in the world of higher ed social media.

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Social Media "Guru" is Not a Compliment

Listen, I know you mean it as a compliment and are trying to be nice when you call me a social media “guru.” And while I appreciate the gesture, the terms “guru,” “rock star,” “ninja,” etc are hurtful to my profession; a profession I work very hard at and in which I sometimes struggle to be taken seriously.

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The Power of Mise-En-Place

Walk into any professional kitchen and you’ll see the power of “mise-en-place” in full effect. Translated into “everything in its place,” it is the concept by which professional chefs organize their work spaces and work flows. It’s a way of organizing spaces in the most effective way so all your tools are exactly where you need them when you need them. But, beyond that it has expanded into a philosophy of life. If your workspace is organized, the rest will follow.

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