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Fjalla One and Inter Display are used under the terms of free license for commercial use 💛 Fjalla One and Inter Display are used under the terms of free license for commercial use
Fjalla One and Inter Display are used under the terms of free license for commercial use 💛 Fjalla One and Inter Display are used under the terms of free license for commercial use
Social Media Shouldn't Be An Entry-Level Position
Social Media Shouldn't Be An Entry-Level Position
3 minutes read - Written by Jon Stephen
3 minutes read - Written by Jon Stephen
Social Media
It takes an expert
Social Media Management
Business
The Perception Problem
If I told you that I had a job where I spoke to thousands of people every day, handled crisis management, customer service, paid advertising, content strategy, and a long list of other duties, you'd assume I was pretty high up in my organization, right? You'd ask my title expecting something high-level and when I said social media manager your perception would change. "Oh, I bet you have a lot of fun! Are you just starting with the company?"
This is a sad fact of life for many social media managers and something the profession needs to overcome. Social media has matured and with it, so has the position of social media manager. However, it is often seen by most organizations as an entry-level position at best.
This is a dangerous and costly misconception. Social media is far too important to a company's success to be left up to anyone other than an experienced social media professional.
Here's why:
If I told you that I had a job where I spoke to thousands of people every day, handled crisis management, customer service, paid advertising, content strategy, and a long list of other duties, you'd assume I was pretty high up in my organization, right? You'd ask my title expecting something high-level and when I said social media manager your perception would change. "Oh, I bet you have a lot of fun! Are you just starting with the company?"
This is a sad fact of life for many social media managers and something the profession needs to overcome. Social media has matured and with it, so has the position of social media manager. However, it is often seen by most organizations as an entry-level position at best.
This is a dangerous and costly misconception. Social media is far too important to a company's success to be left up to anyone other than an experienced social media professional.
Here's why:
If I told you that I had a job where I spoke to thousands of people every day, handled crisis management, customer service, paid advertising, content strategy, and a long list of other duties, you'd assume I was pretty high up in my organization, right? You'd ask my title expecting something high-level and when I said social media manager your perception would change. "Oh, I bet you have a lot of fun! Are you just starting with the company?"
This is a sad fact of life for many social media managers and something the profession needs to overcome. Social media has matured and with it, so has the position of social media manager. However, it is often seen by most organizations as an entry-level position at best.
This is a dangerous and costly misconception. Social media is far too important to a company's success to be left up to anyone other than an experienced social media professional.
Here's why:
Your Brand's Voice and Ambassador
Social Media is the Voice of Your Organization Social Media is one of the most effective ways to communicate with your audience. More and more of your customers are turning to social media to ask questions of your organization and voice their opinions. They expect a timely and appropriate response. Your social media manager sets the voice and is one of the primary ambassadors of your organization. At a moments notice they have the capability to send a message that could reach millions. Do you really want to trust a job that important with someone whose only experience is having a lot of followers on their personal Instagram account?
Social Media is the Voice of Your Organization Social Media is one of the most effective ways to communicate with your audience. More and more of your customers are turning to social media to ask questions of your organization and voice their opinions. They expect a timely and appropriate response. Your social media manager sets the voice and is one of the primary ambassadors of your organization. At a moments notice they have the capability to send a message that could reach millions. Do you really want to trust a job that important with someone whose only experience is having a lot of followers on their personal Instagram account?
Social Media is the Voice of Your Organization Social Media is one of the most effective ways to communicate with your audience. More and more of your customers are turning to social media to ask questions of your organization and voice their opinions. They expect a timely and appropriate response. Your social media manager sets the voice and is one of the primary ambassadors of your organization. At a moments notice they have the capability to send a message that could reach millions. Do you really want to trust a job that important with someone whose only experience is having a lot of followers on their personal Instagram account?
First Responders in a Crisis
Social Media is the Front Line of Crisis Communications When a crisis hits, your social media manager will likely be the first person to spot it. By engaging in active social listening, they can often prevent a possible crisis or give you an early warning that one is about to occur. They need the authority to respond quickly and appropriately. We've all seen the horror stories of brands not handling social media properly in the time of crisis. With the right person, this is preventable. You need someone who has experience and can be trusted to handle a crisis the moment it occurs. This requires a trained professional, not an entry-level employee or an intern. Hire a professional and give them the authority to act when needed.
Social Media is the Front Line of Crisis Communications When a crisis hits, your social media manager will likely be the first person to spot it. By engaging in active social listening, they can often prevent a possible crisis or give you an early warning that one is about to occur. They need the authority to respond quickly and appropriately. We've all seen the horror stories of brands not handling social media properly in the time of crisis. With the right person, this is preventable. You need someone who has experience and can be trusted to handle a crisis the moment it occurs. This requires a trained professional, not an entry-level employee or an intern. Hire a professional and give them the authority to act when needed.
Social Media is the Front Line of Crisis Communications When a crisis hits, your social media manager will likely be the first person to spot it. By engaging in active social listening, they can often prevent a possible crisis or give you an early warning that one is about to occur. They need the authority to respond quickly and appropriately. We've all seen the horror stories of brands not handling social media properly in the time of crisis. With the right person, this is preventable. You need someone who has experience and can be trusted to handle a crisis the moment it occurs. This requires a trained professional, not an entry-level employee or an intern. Hire a professional and give them the authority to act when needed.
The High Cost of Turnover
Social Media Turnover Can be Costly A social media manager doesn't just need to know social media marketing. They need to know the ins and outs of your organization as well. Would you hire a social media manger for a baseball team who didn't know the rules of the sport? A good social media manager should know their organization backwards and forwards and that can take time. They need to know who can answer the hundreds of questions they field every day, who can help them create content, the history of the organization, and a thousand other nuances of the company. This is an investment. Do you really want to train someone to this level only to lose them when a higher paying job comes along?
Social Media Turnover Can be Costly A social media manager doesn't just need to know social media marketing. They need to know the ins and outs of your organization as well. Would you hire a social media manger for a baseball team who didn't know the rules of the sport? A good social media manager should know their organization backwards and forwards and that can take time. They need to know who can answer the hundreds of questions they field every day, who can help them create content, the history of the organization, and a thousand other nuances of the company. This is an investment. Do you really want to train someone to this level only to lose them when a higher paying job comes along?
Social Media Turnover Can be Costly A social media manager doesn't just need to know social media marketing. They need to know the ins and outs of your organization as well. Would you hire a social media manger for a baseball team who didn't know the rules of the sport? A good social media manager should know their organization backwards and forwards and that can take time. They need to know who can answer the hundreds of questions they field every day, who can help them create content, the history of the organization, and a thousand other nuances of the company. This is an investment. Do you really want to train someone to this level only to lose them when a higher paying job comes along?
Your Brand's Voice and Ambassador
Social Media is the Voice of Your Organization Social Media is one of the most effective ways to communicate with your audience. More and more of your customers are turning to social media to ask questions of your organization and voice their opinions. They expect a timely and appropriate response. Your social media manager sets the voice and is one of the primary ambassadors of your organization. At a moments notice they have the capability to send a message that could reach millions. Do you really want to trust a job that important with someone whose only experience is having a lot of followers on their personal Instagram account?
Social Media is the Voice of Your Organization Social Media is one of the most effective ways to communicate with your audience. More and more of your customers are turning to social media to ask questions of your organization and voice their opinions. They expect a timely and appropriate response. Your social media manager sets the voice and is one of the primary ambassadors of your organization. At a moments notice they have the capability to send a message that could reach millions. Do you really want to trust a job that important with someone whose only experience is having a lot of followers on their personal Instagram account?
Social Media is the Voice of Your Organization Social Media is one of the most effective ways to communicate with your audience. More and more of your customers are turning to social media to ask questions of your organization and voice their opinions. They expect a timely and appropriate response. Your social media manager sets the voice and is one of the primary ambassadors of your organization. At a moments notice they have the capability to send a message that could reach millions. Do you really want to trust a job that important with someone whose only experience is having a lot of followers on their personal Instagram account?
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