Social Media marketing, strategy and professional development blog for Jon-Stephen Stansel, a social media strategist living in Conway, Arkansas.
GIFs are the lingua franca of Twitter. They can express complex ideas and emotions that can’t fit into a Tweet, create humor and levity, or add a personal touch to a reply. In higher education, we use them constantly to congratulate students when they’ve just been accepted, share the excitement of the school year starting, or wish students luck on final exams.
However, GIFs are not without their problems.
Read MoreWhen Instagram released their “Stories” feature there was quite an uproar of thievery followed by a sigh of praise. Yes, Instagram totally ripped off Snapchat, but they also made it their own and made it better.
For social media marketers, it can be frustrating when a new feature like this is released. It’s another thing you have to create content for in order to stay competitive. You can hardly blame social media marketers when they simply choose to import their Snapchat story over to Instagram and have two identical stories in two different social networks. After all, a lot of your Instagram audience doesn’t follow you on Snapchat. Right?
Read MoreSo, you’ve spent hours creating a Snapchat Geofilter for your school. You’ve made sure it fits all of your branding guidelines, gotten approval from your creative director, maybe even shown it to a few higher-ups at the university who’ve heard that Snapchat is the “in” thing right now. You carefully write up a description, map out your geofence, and holding your breath you submit the filter to Snapchat. A few days later, you get the dreaded rejection email. But no big deal right? Snapchat rejects filters all the time. You’ll make some changes and try again. But then you see it. There’s a new filter on your campus. You didn’t design it…you don’t know who did. The colors are off, the typeface isn’t one of those on your approved list. It’s not a bad filter, it’s just not quite right. How did Snapchat approve this filter but not yours?
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